About Us
CraftDirect is an online leader in paper craft supplies, proudly operating as a Mom and Pop business based in Cedar City, Utah. While we serve scrapbookers, card makers, and DIY crafters all across the country, we remain deeply rooted in our local community, employing talented team members who carefully pick, pack, and ship every order. Our mission is simple: make it easy and affordable for families, moms, and creative women to find beautiful scrapbook paper, cardstock, embellishments, tools, and crafting essentials all in one place.
What Makes CraftDirect Different
We believe creativity should be accessible. That’s why we offer great pricing on quality scrapbooking supplies without sacrificing selection. From designer paper pads and stickers to die-cutting tools and project-ready embellishments, our catalog is thoughtfully curated for meaningful memory-keeping and handmade projects. We also support your creativity beyond the cart with a growing collection of free SVG designs compatible with popular cutting machines—perfect for custom titles, layered accents, and personalized details.
Our Story
CraftDirect began in 2006 as CricutDirect, founded by Lori Yardly, a passionate crafter who launched the business from her garage in Enterprise, Utah. As demand quickly grew, so did the company. Around 2010, Lori sold the business to her brothers at G.O. Green Enterprises so she could focus on raising her family. They have proudly owned and operated the company ever since, expanding the product selection and rebranding to CraftDirect to reflect a broader range of paper crafting supplies.
Thank You for Being Part of Our Story
We are incredibly grateful for the loyal customers who have supported us for nearly two decades. Your creativity inspires everything we do. Whether you’re preserving family memories, creating handmade cards, or decorating for life’s special moments, we’re honored to be part of your crafting journey. Start your next project with CraftDirect today and let’s create something beautiful together.
