Category Archives: Heidi Swapp

Heidi Swapp makes incredible products. Check out what we’ve made and what we have on sale.

2019 Winter Craft Product Release

Some of the world’s famous craft designers have or will be releasing new amazing product collections for upcoming holidays and spring themes, as well as new solutions for any kind of project. Richelle just returned from CHA 2019, and she’s so excited for the entire year, but let’s not get ahead of ourselves. In our 2019 winter craft product release, we are excited to offer you:

Foil Quill

foil quill cricut project with the gold foiled leavesThis will maybe be the most popular product of the year! We R Memory Keepers Foil Quill allows you to transform your Cricut machine or your CAMEO into a foiling machine. The collection includes heat-activated pens, foil sheets, foil rolls, and designs from some of your favorite designers. It works with any artwork (SVG and PNG), but you will love these USB design drives that include 200 icons, phrases, and more. The best way to get started is to buy the All-In-One Kit. Designers include Heidi Swapp, Amy Tangerine, Kelly Creates, and more.

Speaking of foil and Heidi Swapp, there was a MINC release, too. In addition to some cool new accessories and projects, they released several tools that should make your projects better.

One last thing before we get away from We R Memory Keepers: they have also released Big Happy Jig supplies, which revisits last year’s popular release of the Happy Jig. As you might’ve guessed, the new Happy Jig is bigger and allows you to do larger wire-bending projects.
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Halloween Craft Projects 2018: Layouts, Cards, Treat Bags, etc.

layout made using simple stories happy halloweenby Richelle Naegle

It’s October and now I feel like I can officially start creating for Halloween, and I love to make spooky and cute crafts. This year I think I got a little carried away with the scrapbook layouts! There are just too many fun Halloween paper collections to choose from this year. I couldn’t decide which one I wanted to get, so I think I got them all, including:

This first scrapbook layout was not created using any of those product lines, I actually went with the Simple Stories Happy Halloween Collection Kit. This is a perfect solution if you just want to make a couple pages (or a bunch of cards). It came with a sheet of SN@P Cards that are easy to add as an embellishment to your scrapbook pages.

wicked cute layout made from SVD download

This next layout I made is a design you can download for free (check out the October downloads post here). The paper collection I used is called Hocus Pocus, designed by Echo ParkI absolutely love this layout that Aaron designed. I had to make it, and it was so easy with the collection kit!

Continue reading “Halloween Craft Projects 2018: Layouts, Cards, Treat Bags, etc.” »

2 New Heidi Swapp Home Decor Projects – 2017

by Richelle Naegle

Today, I am playing with some of the new Heidi Swapp scrapbooking products and I have to say that I’m having a blast. As you’d expect, her designs are both easy to use and they are pleasing to the eye once you complete your projects.

Heidi Swapp Letterboard

completed Heidi Swapp Letterboard projectsThe first projects I tackled were from the Heidi Swapp Letterboard collection. Oh boy, is this addicting! It’s so easy to update that you could change the board every day and keep up with it. You could even do it a couple times a day, easily. I couldn’t decide on what theme to make for this blog post, so I made several of them!

Heidi Swapp Letterboard is a great way to leave an inspiring message for your family, or to leave notes, jokes, and whatever else your creative mind is inspired to make! There is no paper, ink. machines, etc. required to complete these projects. They are clean and easy! Continue reading “2 New Heidi Swapp Home Decor Projects – 2017” »

Heidi Swapp Lightbox Project Ideas

by Richelle Naeglehappy-halloween-lighbox

Have you seen the fun, new Heidi Swapp Lightbox? It offers an easy way to create a marquee that matches the theme of the occasion at hand, like holidays, birthdays, or just for fun! There are background images, letters (in a variety of colors) so you can write what ever you want, phases and even fun icons. The white Lightbox comes with a cord, so you don’t have run it off batteries. You do have the option to use batteries if you prefer, though.

I made two different designs to demonstrate how simple and yet delightful this really is. I was nervous about not having enough of the right pink letter Lightbox inserts to spell out Happy Halloween. I only used one package and it did the trick. I also used the nifty Holiday-themed Lightbox Icons. By my count, there are at least two icons for each major holiday! Continue reading “Heidi Swapp Lightbox Project Ideas” »

MINC Foil Projects

by Richelle Naegle

One of my favorite products to use is the MINC foil machine. I think this machine helps to add a lot of variety and creativity to my craft projects. I don’t always remember to get it out and use it, so I’ve made an extra effort lately to use it to its fullest. Heidi Swapp has come out with some great new products that make adding foil to anything quick and easy, without the use of a laser printer.paper1

paper2The first of these products is MINC Reactive paint. It works great for quickly adding foil to any place on your paper. I took a regular sheet (pictured to the right) of 6 x 6 paper and a small paint brush along with the reactive paint. Just squeeze a small amount onto a little piece of wax paper and simply paint where ever you want the foil to be. Then let the paint completely dry (in this case it took about 10 minutes). Pro tip: you can use your blow dryer to speed up the drying process.

Once it is completely dry, cover it with foil and run it though your machine. I would suggest using a different MINC transfer folder for this. If not, this project can compromise the next by leaving excess paint and foil on your machine. You can see with the picture to the left how some of the dots have foil on them. I love this helpful product. It will make it so much easier to add that little pop of foil to your next project.

Heidi Swapp also has the MINC toner pen, which is perfect for adding foil to something that you have handwritten, or for touching up a spot that your laser printer missed. We also have MINC reactive mist and you can see Heidi Swapp’s video here on the reactive mist. Watch the pro as she uses it so you can get creative and make beautiful projects with your MINC foil applicator.

Also you can foil your vinyl to create fun vinyl projects with more brilliance using your MINC foil applicator. If you missed the post on how easy this is to do, you can read it: How to Foil Your Vinyl Material!

pinwheelsI have a party coming up and I thought adding foil to these fun pinwheels would be a great idea. They have toner on both sides, which allowed me to add different colors and patterns.pinwheel up close My absolute favorite to make was the one using the houndstooth design with pink and gold ombre reactive foil. I have a close up of it to the right. I put blue on the back and the ombre design on the front. It gave it such a unique look!

You can also see I used some white reactive foil on these, which is always a very popular color. The white doesn’t have the same shimmer and shine that the rest of the foil colors do, but it does have a very beautiful finish.

Next I created a fun Heidi Swapp Halloween banner using the MINC and the Pebbles Boo Banner, the Jumbo Striped Alphabet orange foil and a pack of the toner sheets. First, I cut out the fun little pumpkin from the Holiday Cakes Cricut cartridge at 3″ I cut the top layer using the toner sheets and then ran everything though the MINC machine with the MINC orange foil. I used my Crop-A-Dile tool to punch holes in the corners so that I could string up my banner. I love how this banner turned out! I can’t wait ’til October so I can put it back on the front door! christmas houses

house1Next I wanted to create something for (Heidi Swapp) Christmas and I absolutely love, love, love the MINC 3D Paper Village. For this project I only used the gold foil and the kit.house2 It was easy and no extra supplies were needed. I grouped my material and everything together, which made it easier to find everything I needed for each house during the project. These houses come with the 3D adhesive already adhered to them so it makes it super easy to just peel and stick them together. I found that the adhesive sticks really well and so you want to make sure you take your time and align them up before you stick them down. Once they are down they are down. Then add your stickers and you are done.

Note: this kit also comes with fun stickers like ribbons and wreaths that you could use to decorate your houses. So if you are going to use them make sure you have some green and red foil, and the best way to do that is to pick up our Christmas MINC foil bundle. This kit will also give you silver as well.

I hope you have enjoyed all these fun MINC projects. If I have inspired you to create something new with your MINC machine share them with me on our Instagram page and tag us with #craftdirect so we can see what you are creating!

Happy creating!

How to Foil Your Vinyl Material (Infographic)

by Richelle Naegle

One day while searching Pinterest, I found a video that someone had made on the Heidi Swapp page where she used Silhouette permanent vinyl with her laminator machine to foil the vinyl, The purpose was so that she could adhere the design to a coffee mug. You can check out that video here.

We’ve made an infographic to explain the process so you know how to foil your vinyl material. I also offer my own handiwork below the infographic, so you can see how it works in action. Without further ado:

how to foil your vinyl material infographic
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Watercolor Crafts & Art by erin the great

caterpillar bus watercolor painting

If you would like to contact the artist, you can reach her at

One of the most beautiful mediums in the visual arts is watercolor painting. It’s aptly named watercolor because of how the paint is made up of pigments that are suspended in a water-based solution.

Typically the paint is applied to paper surfaces, but it works with a number of other supports.

Here at, we have a variety of watercolor craft supplies that will help you harness the power of this lovely, yet challenging medium.

The trick with watercolor is that you must apply just the right amount of paint. If you apply too little, your artwork won’t be vibrant enough with color. If you over-soak the material, you will compromise the work.

Perfecting this skill can takes a lot of education and practice.

Today we are featuring an artist (erin the great – check her out at who has put many years into developing her talent through this painting medium. She graduated in fine art with a concentration on drawing and painting from the University of Tennessee. She is known for illustrating children’s books, as well as her gnome art and watercolor paintings that can be found all over Atlanta. She has even had watercolor artwork featured on Extreme Home Makeover.

billy goat gruff troll - watercolor art

Watercolor Craft Products

You probably don’t have time for all that education and practice and you just want to know about the products that can give your projects that watercolor effect. We have a few delightful options for making watercolor crafts easy:

For example, we have the Crafternoon Watercolor Art kit which has 3 stencil designs as well as watercolor paint. The designs include fun phrases and shapes. Check out the hot air balloon.
crafternoon watercolor product packagingShop all our watercolor products here. Presently, we carry two different watercolor tag sets by Heidi Swapp (one is for MINC projects). And for a quick embellishing addition to any project, try the watercolor washi tape collection by We R Memory Keepers.

As always, happy crafting!

Heidi Swapp Star Lanterns: How to and Review

by Richelle Naegle

This is one of the easiest home decor solutions. Check out the Heidi Swapp Star Lanterns. These fun, starry decorations are not only inexpensive, but they are so easy to assemble.

paper star lanterns completed

They can be used with or without the lights. I should note, the lights come in blue, green, red, orange, and white. They are not included with the star lantern, so you can choose your own preferred color if you decide to light it up. Continue reading “Heidi Swapp Star Lanterns: How to and Review” »

Minc Halloween Projects: Party Decorations

by Richelle NaegleHalloween Decor minc projects

I am so ready for Halloween to be here! Last night we had a little crafting party and so I decided I would show off the MINC foil laminating system and the cool things that you can do with it. I came ready with my favorite MINC reactive foil and MINC accessories. You can’t go wrong with any of them, but I chose the:

  • Crate Paper After Dark stickers
  • Pebbles Boo treat Bags
  • Pebbles Boo Gallery Prints
  • Pebbles Boo Banners

When you incorporate themed Orange and Holographic foil, you get a brilliant finish to your designs like with this fun Halloween decor. Sorry for the photo quality: apparently foil does not photograph very well, particularly the holographic material. It kind of gives it a rainbow look.

bannerHere is a shot of the banner. I didn’t like the straight corners so I used a corner rounder to give them a little bit of a softer look.

The hit of the night was the treat bags, I’m pretty sure it was because there were treats in them, but these fun bags are large enough for a big cookie or quite a bit of treats. It’s perfect if you have a kids’ Birthday party coming up. You’ll have enough room to give them just enough goodies!

The MINC Gallery Prints are a lot of fun and a great decoration, I know we have some that are not holiday themed as well as some for Halloween and Christmas (which should be in very soon), these prints are a lot of fun, I just put them up on easels however you could also frame them or clip them on a clip board and you have a fun home decor project that shines.

I hope you enjoy all your Halloween parties and if you are hosting, think of incorporating foil in you decorating, and using the Heidi Swapp system to create amazing MINC Halloween projects. We have tons of Heidi Swapp Halloween products, including the Marquee Love kits (not foil-related).

I made all these fun decorations in about 30 minutes, so they are great even for last minute party decorations.

Happy Halloween creating!

DIY Marquee Letters Project: USA with Marquee Love

by Richelle Naegle
USA marquee loveEver since the Marquee Love collection was released, I have been dying to try a project. I just haven’t had time! For one think it was hard to choose which project to do first. And to be honest, after making this one, I have added a few more to the list. The ideas were flooding in. 🙂 Almost this entire project is made with Heidi Swapp products has made recreating this project easy and affordable with our exclusive Marquee Love USA bundle. The only items I used that are not included in the bundle are the blue spray paint and the little piece of ribbon I used. Oh and the batteries: you will need 8 AAA batteries to light up your project. Everything else is included in this kit. You won’t use all the craft glitter, glue, and washi tape, so use it on your next project, too.

USA Project Details – Marquee Love

So let’s get started I will tell you everything I learned from making this project, in hope that it will make it easier for you to create. I started out by spray painting the star and the “S”. These are made of a poster board type material, so they soaked up the paint! Be prepared to put on a few coats. I put three on them, and you can do the backs, but it’s really not necessary. Marquee Love Letter U

For the glitter letters I did the “U” with the Chunky Red Glitter. I used the Marquee Love glue and I found that you should apply a liberal coat of glue to the letters. Where the glue was thin, so was the glitter. I like it more glittery so make sure you use the glue. I would also start on the outside of the inside of the letter. I started on the inside and it made doing that middle harder. And then of course do the outside edge last it’s where you are touching and holding.

This project takes a lot of drying time patience. So it works well that you have to paint and glitter because you can alternate between the two of them giving them some time to dry in-between.

After your paint has dried completely, you can apply the washi tape.Star with Red Glitter Washi Tape I used the 7/8″ Red Glitter Washi for the inside of the star. This tape width is perfect for the inside of any of the letters it’s made to fit perfectly on the inside of the letters. S with red stripped Washi tapeThe 2″ washi tape is made to fit perfectly on the outside of the letter. I used the red and white striped washi tape for the outside of the “S”. The trick to applying the washi tape is to go slow and be patient with it. It’s a little difficult to get into the corners and around the letters. I watched a video and she cut it into smaller strips, which seemed to work well for her. It didn’t work well for me. I found it easier to leave it on the roll, unroll quite a bit of it and just slowly work it around the corners and curves. Try it one way and if that doesn’t work for you, try it the other way, but just be patient and go slow.

Each letter comes with their own bulbs and covers and they were super easy to pop into place. Each letter also has its own pattern for how to put the lights in, so make sure you keep that at least until you get the lights placed. But that’s really it, this project did take some time I think about 3 hours to do, and extra time for drying as well. But I think that it turned out so cute that it’s well worth the time to make these projects.

Have you made a Marquee Love Project yet? I would love to see yours or if you buy this kit, send me a picture of what you created. I can’t wait to see everything you have made. Post it on our Google+ Paper Crafting Fanatics Page or even on Facebook. Save on our huge selection of Marquee Love Letters. Also, check out the Marquee Love kits that include symbols, frames, shapes, and phrases.

Happy creating!